๐๐ถ๐ด ๐ก๐ฒ๐๐: Arijit Singh wins case against AI! The Bombay High Court has granted interim relief to singer Arijit Singh in a ๐น๐ฎ๐ป๐ฑ๐บ๐ฎ๐ฟ๐ธ ๐ฐ๐ฎ๐๐ฒ against AI platforms. Here's what happened:
๐๐ฎ๐ฐ๐ธ๐ด๐ฟ๐ผ๐๐ป๐ฑ: Arijit Singh filed a copyright suit against AI platforms like Jammable, TopMediai etc. seeking protection of his personality rights, including his name, voice, and likeness, against unauthorized commercial exploitation by AI tools.
๐ฅ๐ฒ๐ฐ๐ฒ๐ป๐ ๐ฅ๐๐น๐ถ๐ป๐ด: Justice RI Chagla restrained several online platforms from using Singh's "personality rights" and ordered the removal of content mimicking his voice.
๐๐ฒ๐ ๐ฃ๐ผ๐ถ๐ป๐๐:
- Court recognized celebrities' vulnerability to unauthorized AI-generated content
- Ruled that converting anyone's voice into a celebrity's without permission violates personality rights
- Emphasized that freedom of speech doesn't grant license to exploit a celebrity's persona for commercial gain
๐ช๐ต๐ฎ๐ ๐น๐ฎ๐ ๐๐ฎ๐๐:
๐ฅ๐ถ๐ด๐ต๐ ๐ผ๐ณ ๐ฃ๐๐ฏ๐น๐ถ๐ฐ๐ถ๐๐/ ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ ๐ฟ๐ถ๐ด๐ต๐๐: This common law right, derived from the right to privacy, protects individuals' control over the commercial use of their identity, including name, image, and likeness.
๐๐ผ๐ฝ๐๐ฟ๐ถ๐ด๐ต๐ ๐๐ฐ๐, ๐ญ๐ต๐ฑ๐ณ: While not directly applicable to voice imitation, Section ๐ฏ๐ด-๐ of this Act protects performers' moral rights, including the right against distortion or modification of their performances.
๐ง๐๐ฟ๐ป๐ถ๐ป๐ด ๐ฃ๐ผ๐ถ๐ป๐: This ruling sets a precedent for how personality rights apply to AI-generated content in India.
Our ๐ง๐ฎ๐ธ๐ฒ: The Bombay High Court's ruling in Arijit Singh's case aligns with the U.S. Copyright Office's recent recommendation for comprehensive protection against unauthorized deepfakes. Importantly, while this case involved a celebrity, the U.S. Copyright Office recommends that ๐๐๐ฐ๐ต ๐ฝ๐ฟ๐ผ๐๐ฒ๐ฐ๐๐ถ๐ผ๐ป ๐๐ต๐ผ๐๐น๐ฑ ๐ฎ๐ฝ๐ฝ๐น๐ ๐๐ผ ๐ฎ๐น๐น ๐ถ๐ป๐ฑ๐ถ๐๐ถ๐ฑ๐๐ฎ๐น๐, ๐ป๐ผ๐ ๐ท๐๐๐ ๐ฝ๐๐ฏ๐น๐ถ๐ฐ ๐ณ๐ถ๐ด๐๐ฟ๐ฒ๐. This approach recognizes that in the age of AI, anyone could be vulnerable to the misuse of their digital likeness.
What are your thoughts on this ruling? How do you think it will affect the AI industry and content creators moving forward?